Back to case studies
Giving a medical supplies brand an identity of its own
We completed a brand refresh for SaveMedical that gave the brand its own voice, so customers recognize it for itself and not only for the products it sells.
- Client
- SaveMedical
- Industry
- Medical supplies
- Services
- Branding
The challenge
SaveMedical did not have an identity of its own. The brand mostly borrowed from the products it sells.
What we did
We completed a brand refresh that communicates what SaveMedical is, and carried it through to their social media content.
The outcome
The refresh tied the brand together. SaveMedical now speaks with its own voice instead of its products’ voices, and customers recognize the brand better.
We expect that recognition to build stronger brand equity in the year to come.